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PORTFOLIO

SALOMON - OUTSIDE IS FOR EVERYONE

Project Synopsis:

Co-Directed and Assistant Edited a global campaign for Salomon, translating brand identity into a high-impact visual narrative. By capturing two models across diverse terrains, we bridged the gap between technical performance and lifestyle aesthetics. I managed the project from concept through post-production, ensuring the final cut resonated with the outdoor community.

GUATEMALA THROUGH THREADS

Project Synopsis:

A raw, heartfelt exploration of clothing as a vessel for Mayan culture in Guatemala. Led across every phase of production—as Director, DP, and Editor—this passion project was shaped by an organic relationship with its central talent, allowing for an authentic, trust-based story to emerge through grounded visuals and thoughtful post-production.

GATORADE - FUELING THE NEXT GENERATION OF ATHLETES

Project Synopsis:

A high-impact Gatorade campaign exploring the "youth athlete" narrative. Operating as Director, Cinematographer, and Editor, I maintained creative continuity from concept to final export. Leading a lean crew through every phase of production, I curated the visual language - from intentional lighting to location scouting - to craft a narrative of athletic ambition that resonates with youth athletes worldwide.

BREADWINNERS STREETWEAR CAMPAIGN

Project Synopsis:

Creative Director and Cinematographer for a comprehensive brand launch for Bay Area brand, Breadwinners. I led the end-to-end creative strategy, spearheading a multi-channel social campaign and directing all video and photography assets, focusing on the intersection of Bay Area culture and intentional visual storytelling. Delivered a culture-forward campaign that integrated raw Bay Area energy with polished, intentional direction to engage a dedicated streetwear audience.

BOBBY PORTIS - 2026 NBA ALL-STAR WEEKEND

Project Synopsis:

Lead Editor for an All-Star Weekend recap featuring NBA champion Bobby Portis, commissioned by creative agency, Poto Projects. I transformed behind-the-scene footage into a dynamic social campaign on a strict 24-hour turnaround. The final edit captured the energy of the weekend, delivering a polished, engaging narrative optimized for immediate social impact.

TRAVEL / OUTDOORS

YOSEMITE THROUGH THE SEASONS

PRODUCED, SHOT, AND EDITED

IN-YUN SHORT

PRODUCED, SHOT, AND EDITED

GUATEMALA SHORT

PRODUCED, SHOT, AND EDITED

WEDDINGS

MORGAN + PEYTON

DIRECTED, SHOT, AND EDITED

LYNN & GUERRERO WEDDING

PRODUCTION: FLIPBIRD FILMS

SHOT AND EDITED

© 2026 by Richard Chen. All rights reserved.

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